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Dariа A. Deryabina
MIREA – Russian Technological University
Tatyana L. Makarova
MIREA – Russian Technological University
Current trends in exhibition activityin the United Kingdom: transformation of formats and design (2018–2025)
Deryabina D. A., Makarova T. L. Current trends in exhibition activity in the United Kingdom: transformation of formats and design (2018–2025). Technologies & Quality. 2026. No 3(73). P. 92–98. (In Russ.) https://doi.org/10.34216/2587-6147-2026-3-73-92-98.
DOI: https://doi.org/10.34216/2587-6147-2026-3-73-92-98
УДК: 7.045:659.15
EDN: AKQZMS
Publish date: 2026-07-02
Annotation: This article analyzes the development of the UK exhibition industry from 2018 to 2025. The study examines a variety of practices: from elite art fairs like Frieze London and Spring Fair to innovative design festivals like the London Design Festival and projects by leading museums. Based on an analysis of sources, the key stages of the transformation of British exhibitions are identified and classified. It is demonstrated that, after a period of forced adaptation in 2020–2021, the sector has entered a phase of intensive renewal. The key trend is not simply the restoration of offline events, but the integration of physical and digital experiences through immersive multisensory exhibitions.Particular emphasis is placed on the evolution of exhibition design: sustainability, modularity, and hybridity are becoming new standards shaping temporary spaces. The report concludes that the UK has strengthened its position in the exhibition market thanks to a harmonious combination of cultural heritage, technological innovation, and a rethinking of the social and environmental roles of public spaces in an era of pressing challenges.
Keywords: exhibition activities, exhibition, exhibition design, exhibition design, UK, art market, immersive technologies, exhibition design, sustainable development, hybrid formats, transformation of public spaces
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Author's info: Dariа A. Deryabina, MIREA – Russian Technological University, Moscow, Russia; https://orcid.org/ 0009-0008-7624-4403
Co-author's info: Tatyana L. Makarova, MIREA – Russian Technological University, Moscow, Russia, tlmakarova271@gmail.com; https://orcid.org/ 0000-0002-5251-3225