  Filenko-tik-69-2025-3.pdf |
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- The use of neuro-networks in sustainable advertising design: an analysis of modern Russian cases
- Filenko Ts. S. The use of neuro-networks in sustainable advertising design: an analysis of modern russian cases. Technologies & Quality. 2025. No 3(69). P. 59–65. (In Russ.) https://doi.org/10.34216/2587-6147-2025-3-69-59-65.
- DOI: https://doi.org/10.34216/2587-6147-2025-3-69-59-65
- УДК: 74.01
- EDN: ONPSNF
- Publish date: 2025-09-09
- Annotation: The article deals with the problem of using neural networks in sustainable advertising design. The analysis of using neural networks in sustainable advertising design on Russian cases to identify the peculiarities of their use is presented. The main directions of neural networks application in the design of the visual part of advertising are identified presenting the results of the analysis of Russian cases from the position of sustainability and technological efficiency; conclusions are formulated about the peculiarities of neural networks use in advertising communication in the context of sustainable design, about the rapid growth of the influence of digital technologies and artificial intelligence on the development of sustainable design in visual communication strategies.
- Keywords: design, sustainable design, neural network, advertising communication, digital technology, communication campaign, visual solution, visual communication
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