  Osheeva-VA-Makarova-TL-tik-70-2025-4.pdf |
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- Trends in the design of Japanese showcaseinstallations
- Osheeva V. A., Makarova T. L. Trends in the design of Japanese showcaseinstallations. Technologies & Quality. 2025. No 4(70). P. 71–77. (In Russ.) https://doi.org/10.34216/2587-6147-2025-4-70-71-77.
- DOI: https://doi.org/10.34216/2587-6147-2025-4-70-71-77
- УДК: 747.5 : 7.045; 7.038.55 : 7.045
- EDN: BICVAK
- Publish date: 2025-11-07
- Annotation: The article examines such a sphere of design and advertising as the design of storefronts. It is shown that for retail trade, one of the ways to interest and demonstrate a product is a storefront. It is noted that there are many features of storefront design, but the most important sign of its success is the ability to attract and retain a buyer. The solutions of well-known brands for storefront design in Japan are investigated, in which art installation is often used. Conclusions are drawn about the features and unique traits of the visual images and structures created in storefronts. It has been revealed that most of the storefronts are aimed at creating a performance, a vivid impression, through a specific, often social message and creative execution. Often, the goal of a storefront is not to showcase products, but to create a wow-effect. The identified approaches to creating a visual image and “designing an impression” contribute to the successful development and implementation of such projects in Russia. The analysis will allow us to expand the conventional framework and rules for window displays, introduce an innovative approach, and learn from the experience of Japanese window display designers.
- Keywords: design, advertising, image, fashion, fashion brand, symbol, trend, showcase design, shop window design, installation, exhibition stand, design trends, design of showcase, contemporary art
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